Partnerships
Enter the world of Paris Swim Week™
Partnership at Paris Swim Week™ is designed as cultural integration, not logo placement—across runway, hospitality, beauty, VIP, content and the social life of the programme.
Brand world
Partnership with a point of view.
The strongest partners do not sit beside the experience. They shape it—through beauty, hospitality, mobility, content, gifting and spaces that feel native to swim and resort culture.
Designed for category fit, cultural relevance and premium guest experience.
Ways to enter the week
Presenting & runway
Presenting, runway and show-title positions designed around visibility, context and a credible role within the fashion programme.
Hospitality & venue
Official hotel, rooftop lounge, VIP hospitality, destination and mobility partnerships that shape how guests experience Paris.
Beauty & wellness
Beauty, backstage, treatment and wellness partnerships integrated where product experience is natural and editorially relevant.
Experiential
Brand activations, product launches, sampling, gifting and designer-lounge integrations.
Content
Content studio, digital campaigns, social distribution and creator programming.
Category exclusivity
Category exclusivity is available for selected partnerships. Terms are agreed per season.
Partner categories
Beauty, skincare, haircare, fashion, luxury, automotive, hotels, airlines, travel, financial services, technology, beverage, fitness, wellness, retail, media, hospitality, real estate and lifestyle.
Paris · Edition 01
The next season of swim starts here.
Runway. Resort. Culture. A Paris fashion week devoted to the category that moves between city, destination and sun.